New Givenchy boutique in Seoul, South Korea

Italian architecture firm Piuarch worked closely with Givenchy's art director Riccardo Tisci to design and design the brand's new store in Seoul, South Korea. The store is located in a commercial building in a thriving area. The shop has an area of ​​about 400 square meters on three levels and offers a party for women, accessories and men's fashion. A unique blend of luxury, haute couture and ready-to-wear. The building has a special graphic façade with an ultra-minimalist interior that reflects the brand's themes and charm. The façade was designed to awaken the "T cut", a unique adaptation that determined the style of the French brand. The cut stone surface made of stainless steel plates creates reflective effects depending on the light and interacts with the surrounding landscape. This coating is inspired by optical art and the use of Givenchy fabrics in the latest collections.