Brazil is the second most interested country in beauty

 80% of consumers believe that searching for information over the Internet makes it easier to make choices when buying. Brazil is the second most interested in beauty research. As for beauty, the Brazilians are among the most interested. A Google survey shows that Brazil ranks second in the world ranking of countries seeking beauty information on Google and YouTube. This figure is higher only in the United States. Information was shared by Claudia's website. Hair care completed the calls with a total of 48.2%. In the last three years, the segment has achieved the highest average annual growth in surveys, making up 22%. According to the survey, 70% of people learn about the beauty of the Internet before consuming products, and 20% say it's critical that the web stay above promotions. Four out of ten virtual consumers use YouTube and Google to keep up with the market. Another finding of the survey indicated that 80% of Brazilians believe that personal care is a way to relax and break routine in stressful daily life, and 35% of respondents do so often. For analysis, internal Google search and YouTube search data, as well as three online surveys of more than 2500 consumers over the age of 18 between June and July 2018, as well as ratings were conducted.